Tag Manager check and ADV pixel mapping aimed to detect incorrect values or unexpected IDs
Data Kojak’s crawler browses the site checking that the Tag Manager is present and properly integrated on all pages. The goal is to provide a total coverage that identifies any unexpected tags that would lead to loss of analytics.
Through a constantly updated mapping, Data Kojak monitors the presence of advertising tags in the network (such as Facebook, Floodlight, Google Ads, Bing, Criteo, Snapchat, TikTok, AdForm). This feature flags any outliers, lack of expected pixel on certain pages, and the presence of unexpected Advertiser IDs or piggybacks.
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